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Sox jump into the NIL market

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  • Sox jump into the NIL market

    As the article says, the Sox are not allowed to engage with baseball or softball players but they have created a new brand for Name, Image, Likeness - NIL contracts - Chisox and have signed 8 college athletes in various other sports to rep that brand. This includes at least a few female athletes.

    Athletic article https://theathletic.com/3516192/2022...deals-college/
    Riding Shotgun on the Sox Bandwagon since before there was an Internet...




  • #2
    What is NIL? The Athletic is a paywall.

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    • #3
      Name. Image. Likeness. It's how college athletes are compensated by companies who use their name image and likeness to sell products etc.

      2022 Sox Attendance Tracker: 10-6
      All-time Sox Attendance Tracker: 310-259
      Posts on old WSI: 7344

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      • #4
        Originally posted by Dumpjerry View Post
        What is NIL? The Athletic is a paywall.
        Added the definition in the top post.
        Riding Shotgun on the Sox Bandwagon since before there was an Internet...



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        • #5
          What exactly are these athletes doing for the Sox? AJ Henning plays football at Michigan.....does he wear Sox hats and jerseys as part of the deal?...like he gets paid for wearing White Sox gear? The NIL deals that I have seen were for clothing companies, restaurants, etc...not an MLB team.

          When the NIL was announced it was supposed to be that an athlete can be compensated for their Name, Image and Likeness....like jersey sales, doing autograph sessions, spokesperson for a company etc without losing their NCAA eligibility. Unfortunately most of the big college football boosters quickly realized that they can just pay the players and use NIL as a front as opposed to the old way which was under the table with getting caught cheating always being something that could occur. Now big time football recruits are bidding on the best NIL the schools offer. Not really what NIL was designed to address which was athletes making money on their college jersey/t-shirt sales.

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          • #6
            Originally posted by Irishsox1 View Post
            What exactly are these athletes doing for the Sox? AJ Henning plays football at Michigan.....does he wear Sox hats and jerseys as part of the deal?...like he gets paid for wearing White Sox gear? The NIL deals that I have seen were for clothing companies, restaurants, etc...not an MLB team.

            When the NIL was announced it was supposed to be that an athlete can be compensated for their Name, Image and Likeness....like jersey sales, doing autograph sessions, spokesperson for a company etc without losing their NCAA eligibility. Unfortunately most of the big college football boosters quickly realized that they can just pay the players and use NIL as a front as opposed to the old way which was under the table with getting caught cheating always being something that could occur. Now big time football recruits are bidding on the best NIL the schools offer. Not really what NIL was designed to address which was athletes making money on their college jersey/t-shirt sales.
            Always an angle. Where there’s a $ to be made there will be deeds to be done.

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