As the article says, the Sox are not allowed to engage with baseball or softball players but they have created a new brand for Name, Image, Likeness - NIL contracts - Chisox and have signed 8 college athletes in various other sports to rep that brand. This includes at least a few female athletes.
Athletic article https://theathletic.com/3516192/2022...deals-college/
Athletic article https://theathletic.com/3516192/2022...deals-college/
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