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Origin of "The Grinder Rules" Ad Campaign...

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  • #1

    Origin of "The Grinder Rules" Ad Campaign...

    Great story on how one of the two iconic White Sox ad promotions (the other being Us vs. Them) came to be. Have a number of these spots in my library. Well worth the read in my opinion:

    https://www.mlb.com/whitesox/news/wh...l-rules-origin

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  • #2
    Originally posted by Lipman 1 View Post
    Great story on how one of the two iconic White Sox ad promotions (the other being Us vs. Them) came to be. Have a number of these spots in my library. Well worth the read in my opinion:

    https://www.mlb.com/whitesox/news/wh...l-rules-origin
    Great story. "Win or die trying" was a great slogan going into 2005. Reminds me of the slogan of the RNA Tie Club, an informal group of 24 of the greatest scientists of the mid-20th century, led by Francis Crick and James Watson, the group that invented molecular biology: "Do or die or don't try." I would propose that for the slogan for the current White Sox of 2021 and going forward.

    Four Sox Gold Gloves in 1960.

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    • #3
      White Sox marketing was truly on point in 2003-2006. It helped of course that they had a good team to market.
      "Hope...may be indulged in by those who have abundant resources...but those who stake their all upon the venture see it in its true colors only after they are ruined."
      -- Thucydides
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      • #4
        I have the Rule 162 printout (stained in champagne) framed with a photo of me weeping like a baby when they won the 2005 WS. I always thought that campaign truly captured the essence of the team and the season.
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