Origin of "The Grinder Rules" Ad Campaign...

[Lipman 1]

Great story on how one of the two iconic White Sox ad promotions (the other being Us vs. Them) came to be. Have a number of these spots in my library. Well worth the read in my opinion:

https://www.mlb.com/whitesox/news/wh...l-rules-origin

[FourGoldGloves]

Great story on how one of the two iconic White Sox ad promotions (the other being Us vs. Them) came to be. Have a number of these spots in my library. Well worth the read in my opinion:

https://www.mlb.com/whitesox/news/wh...l-rules-origin

Great story. "Win or die trying" was a great slogan going into 2005. Reminds me of the slogan of the RNA Tie Club, an informal group of 24 of the greatest scientists of the mid-20th century, led by Francis Crick and James Watson, the group that invented molecular biology: "Do or die or don't try." I would propose that for the slogan for the current White Sox of 2021 and going forward.

[HomeFish]

White Sox marketing was truly on point in 2003-2006. It helped of course that they had a good team to market.

[RedHeadPaleHoser]

I have the Rule 162 printout (stained in champagne) framed with a photo of me weeping like a baby when they won the 2005 WS. I always thought that campaign truly captured the essence of the team and the season.