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Origin of "The Grinder Rules" Ad Campaign...
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Originally posted by Lipman 1 View PostGreat story on how one of the two iconic White Sox ad promotions (the other being Us vs. Them) came to be. Have a number of these spots in my library. Well worth the read in my opinion:
CHICAGO -- The 2005 White Sox championship season worked so perfectly that even their Grinder Ball Rules marketing campaign developed a natural connection before this 99-win group threw a pitch or took a swing. That connection comes as no surprise, with manager Ozzie Guillen at the heart of both. Guillen
Four Sox Gold Gloves in 1960.
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White Sox marketing was truly on point in 2003-2006. It helped of course that they had a good team to market."Hope...may be indulged in by those who have abundant resources...but those who stake their all upon the venture see it in its true colors only after they are ruined."
-- Thucydides
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